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A STRATEGIC GUIDE TO GROWING YOUR CAFE

From Colin Harmon, owner of the Dublin café chain 3fE and author of the highly received 2017 publication What I Know About Running a Coffee Business, comes a follow-up book on the strategy, planning, and nuance that goes into growing and maturing a pre-existing business.

What I Know About Growing a Coffee Business illustrates the life lessons and experiences of a coffee entrepreneur, with a narrative led by the evolution of 3fE from a third-floor startup in an apartment building to a global enterprise with a roastery.

While Colin's first book outlines the lessons learned by opening and owning his first café, What I Know About Growing a Coffee Business tells the stories of Colin's ambition as he takes on the highwire act of accepting new projects without neglecting what he'd already created.

With a generous helping of insight from Colin – who has also worked extensively across the coffee industry as a consultant and trainer – What I Know About Growing a Coffee Business is an excellent resource for existing café owners and operators ready for the next steps.

Chapter topics include:
- Retail Growth
- Growing Plans
- Roastery
- Wholesale
- Kitchens and Food
- Spinoffs
- The Journey
About the Author
Colin Harmon is a four-time Irish Barista Champion and owner of Dublin's 3fE Coffee, one of the world's most innovative and progressive specialty coffee shops. His work in coffee has extended to roasting, training and consultancy work, as well as developing coffee equipment for the specialty market and beyond.
- Author: Colin Harmon
- Editor: Ian Lamont
- Publisher: 3fE
- ISBN-13: 979-8895908549
- Item weight: 735g (26oz)
- Published in 2025
- Dimensions: 230mm x 170mm x 30mm (9.1in x 6.7in x 1.2in)
Use this book as a reliable, how-to guide for moving past the volatile startup phase and into a sustainable, scalable business model for your café.

what I learned colin harmon 3fe

3fE

What I Know About Running Coffee Shops

What I Know About Growing a Coffee Business